Establish Your New Business
From Idea to Revenue Impact - Launch Your New Business the Right Way







It Only Counts if it Brings You New Business
We measure success by what gets launched, what sticks, and how customers feel about it. Our focus is on real outcomes, not theoretical progress.
# New Businesses Built
12-Months Survival Rate
Avg. NPS of Launched Products
Daniel Butjes
Head of Venture Building HHLA Next
Daniel Butjes
Head of Venture Building HHLA Next
Option 1: Joint Execution
Option 1: Joint Execution
Option 2: Independent Execution
Avoid the usual pitfalls and mistakes
01
Many ventures fail because they’re launched into the wrong structure - too slow, too political, or too disconnected. We help you match the governance to the ambition so the idea can breathe and grow.
02
Too many products go live without early customer traction. We design the GTM to drive real momentum - with forward selling, early pilots, and usage from day one.
03
Not everything minimal is viable. Weak MVPs erode confidence and waste time. At the same time feature creep delays important timelines. We build crisp, focused MVPs that actually solve customer needs - so teams and customers take it seriously.
04
Corporate ventures that hide from the core or from real users tend to lose both. We balance autonomy with alignment - and make sure you stay close to the customer from the start.
Leverage the GoTeams power
Zero Waste, Zero Noise
No bloated teams, no fake agile, no unnecessary fluff. Just lean, focused execution that moves the needle.
Built for Corporate Contexts
We know how to navigate internal setups, compliance, and governance, while keeping up the energy needed for the early phases.
Traction by Design
We make real early wins happen: real customers, live products, measurable engagement - not just timelines and “progress.”
Helloparts
When your car goes into a workshop after an accident, three parties have to agree before anything gets fixed. The insurer decides on the claim and where it goes. The workshop needs the right part, fast, at a price that works. The distributor needs to know what's in stock and what to charge. For decades that meant many phone calls, letters, emails, faxes, and a lot of waiting. helloparts replaced all this. Insurers steer claims through it's platform. Workshops order parts with one click. Distributors can run their inventory and pricing on it. AI makes the whole process even faster. Matching, ordering and routing that took days now happens while the car is still on the ramp. Today helloparts is involved in the majority of automotive aftermarket orders in Germany. Nobody outside the industry knows the name, because it never appears on the invoice. That is what a Hidden Champion looks like. It was started by Nico, one of GoGroup's founding partners, together with Stephan Otto, who had spent 25 years in the automotive sector prior to starting helloparts. Stephan knew which phone calls needed to stop happening. Nico knew how to build the thing that would stop them.