about - How we take the customer experience of thousands of customers to the next level.

Scale

Caroobi.

How we take the customer experience of thousands of customers to the next level.

Automotive

CRM Tool

Challenge.

ZF’s €3bn aftermarket division manages a long-tail network of thousands of workshops. An outdated internal tool made it difficult to digitize this ecosystem, which required an intuitive, feature-rich, and legacy-compatible CRM that hesitant small business owners would actually adopt. At the same time, ZF needed a solution capable of scaling reliably across diverse markets and workshop profiles.

Approach.

Leveraging the existing Caroobi platform - originally built by GoTeams - we first adapted the technology to ZF’s infrastructure and requirements. Building on this foundation, GoTeams developed a new service from scratch, applying its product and engineering expertise. The result is a holistic CRM and order management platform covering CRM activities, automated customer communication, order and offer management, workflow tools, invoicing and payments, and turnkey workshop websites - all fully integrated into ZF’s systems.

Results.

  • Scalable digital backbone for ZF’s long-tail aftermarket business.
  • 1,000+ workshops using the platform to manage customers and streamline operations.
  • Automation of 300,000+ customer cases, driving significant gains in satisfaction and loyalty.
  • New upselling opportunities through tightly integrated customer communication.
  • Team growth: built a high-performing team of 50+ people.

    • Performant tech-teams in 3 simple steps.

    Move fast from idea to execution - without friction.

    Step 1

    Align & Select Setup.

    Pick your plan and we map your vision to actionable milestones.

    Step 2

    Activate Your Team.

    Your dedicated product and engineering team launches.

    Step 3

    Deliver & Scale.

    Your team ships from day one, fully integrated into your workflow.